Initial Pitch

Taking a more cognitive approach I sought to illicit an emotional response in order to associate the overriding message; that without a heart beat a person is dead even if they draw breath. The piece open with a wonderful and steady drumbeat from a multitude of international drummers, we intercut between repeated angles. Suddenly the beat halters, drumsticks cascade to the floor (all in one shot) and the steady beat is replaced with a jarring gurgle and gasp, will illustrate that the drummers hearts have stopped with a faded cross-section and instructions are given in voice over with accompanying symbols (phone 999 – section of the screen illustrating dialling).

Revision

After the initial pitch I now have a clearer view of the client’s needs. To cut down on time the first section will be dropped for a more illustrative and diagrammatic piece focusing on getting the information across in the most accessible way.
Below is the initial pitch in powerpoint form.

Matthew wood rcuk-pitch-01-v2007

View more presentations from Matthew Wood.

I look forward to posing video examples very soon.